
The Omani real estate market, supported by the Oman Vision 2040 strategy and growing tourism, is becoming an attractive destination for foreign investors in 2025. Foreigners can acquire freehold properties in Integrated Tourism Complexes (ITCs), which, combined with rising rents (a 9-11% increase in 2024), enhances return potential. The highest ROI is offered by apartments in Muscat for long-term rentals (6-9%) and properties in ITC complexes (e.g., Al Mouj, Jebel Sifah) intended for short-term rentals (5-10%). Serviced apartments and condotels, offering profit sharing with the operator (6-10%), and commercial properties (4-7%) also represent stable options.

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The Omani real estate market, supported by the Oman Vision 2040 strategy and growing tourism, is becoming an attractive destination for foreign investors in 2025. Foreigners can acquire freehold properties in Integrated Tourism Complexes (ITCs), which, combined with rising rents (a 9-11% increase in 2024), enhances return potential. The highest ROI is offered by apartments in Muscat for long-term rentals (6-9%) and properties in ITC complexes (e.g., Al Mouj, Jebel Sifah) intended for short-term rentals (5-10%). Serviced apartments and condotels, offering profit sharing with the operator (6-10%), and commercial properties (4-7%) also represent stable options.
The Omani real estate market, which was a niche for foreign investors just a few years ago, is now becoming one of the most interesting investment destinations in the Middle East. This is thanks to dynamic economic development, the ambitious Oman Vision 2040 strategy, and rapidly growing tourism. Forecasts for 2025 indicate a stable increase in demand, rising rents, and growing interest in premium projects in Muscat and in Integrated Tourism Complexes (ITCs), where foreigners can purchase property on a freehold basis.
What does this mean for investors? Primarily, a real opportunity for attractive returns on investment, often higher than in Europe. However, not all properties generate the same income – differences in ROI between individual property types and locations can be significant. In this article, we analyze the most important market data for 2025 and examine which segments of the Omani market are currently generating the highest profits: from apartments in Muscat, through projects in tourist complexes, to commercial properties and hotel investments.
If you are considering purchasing property in Oman or want to know where the most money is currently being made – this guide will help you understand key trends and make an informed decision.
In recent years, Oman has emerged as one of the most interesting real estate markets in the region. The country is developing dynamically, opening up to foreign capital, and attracting a growing number of tourists, which directly impacts investment profitability.
Through the Oman Vision 2040 program, the state is investing in modern infrastructure, logistics, and tourism, reducing its dependence on oil. This creates stable, predictable conditions for investors.
The number of tourists is steadily increasing, and hotels are recording record occupancy rates. This boosts demand for holiday apartments and short-term rentals, translating into higher ROI in popular resorts.
New roads, ports, smart cities, and the expansion of ITC complexes are creating more attractive investment locations. Projects such as Yiti, Al Mouj, and Jebel Sifah are attracting investors from all over the world.
The ITC system allows foreigners to purchase property on a freehold basis and obtain residency rights. This is one of the most important factors making Oman an accessible and safe market for foreign investors.
The Omani real estate market enters 2025 in a stable, and in some places even growing, form. Following earlier price corrections, there is now a clear improvement in the rental segment – rents increased by an average of 9–11% in 2024, leading to better investment profitability in both Muscat and popular resorts. At the same time, purchase prices remain relatively stable, creating favorable conditions for investors seeking high ROI.
The greatest interest is in modern apartments in well-equipped complexes – with amenities, a beach, or proximity to urban infrastructure. The premium segment, especially in ITC zones, attracts both investors and expats looking for comfortable, long-term rentals. In turn, the dynamic growth of tourism is driving demand for holiday apartments and short-term rentals, which is generating increasing revenues in many projects.
There is also a revival in commercial real estate – office, retail, and warehouse spaces – where rate stabilization is a result of infrastructure development and economic zones. Although this segment is growing more slowly, it remains attractive to investors with larger capital. Detailed data on price levels in various locations and property types can be found in the article: What are the property prices in Oman – 2025 Guide
Oman offers a wide range of investment opportunities, but individual market segments differ in earning potential, risk level, and target tenant groups. In 2025, several types of properties stand out clearly in terms of investment attractiveness.
Apartments in the capital are among the most predictable and stable investments. Demand for long-term rentals is high due to the large number of expats, administrative employees, and specialists involved in infrastructure development and new economic projects.
Why is the ROI so good here?
This segment is ideal for those seeking regular, predictable cash flow and a lower level of risk.
Integrated Tourism Complexes are special zones where foreigners can purchase property on a freehold basis and benefit from residency rights. It is within ITCs that the most attractive tourist investment projects are located.
Why do properties in ITCs earn the most?
Most profitable ITC locations:
This segment offers higher ROI but also greater seasonality – ideal for investors focused on maximizing profits.
Growing tourism means that properties managed by hotel operators are gaining increasing interest. These are apartments located in hotel complexes, where the investor receives a share of the profits, often through a guaranteed rate of return model.
Benefits for the investor:
These types of projects are particularly popular in Muscat and Salalah.
Although this segment does not offer the highest rates of return, it remains attractive to investors with larger capital seeking stability and long-term lease agreements.
The best performing are:
ROI typically ranges from 4 to 7%, but the risk of vacancies is lower with long-term contracts with companies.
Return on investment in Oman depends on many factors – both related to location or property type, as well as macroeconomic and regulatory factors. Understanding these elements is crucial to properly estimate potential profits and choose the right investment strategy.
The highest ROI is generated by properties in dynamically developing and touristically attractive locations.
Small and medium-sized apartments (1–2 bedrooms) typically generate higher ROI than large villas or spacious penthouses. They are cheaper to maintain, rent out faster, and have a broader target audience. In contrast, luxury premium properties can bring higher unit profits but require more capital and are more susceptible to market fluctuations.
Using local mortgages can significantly increase the real return on equity. The mortgage market in Oman is developing dynamically, and the growing number of young residents increases the number of loans granted. Properly utilized financial leverage improves investment profitability but requires caution with fluctuating interest rates.
Properties in complexes with full infrastructure (pool, gym, beach, security, concierge) command higher rental rates and better occupancy. Professional management is also key – especially in the short-term model, where the quality of service directly translates into guest reviews and revenue.
Sources: https://www.omanobserver.com/article/1175620/business/economy/oman-real-estate-market-holds-steady-report https://www.omniacapitalgroup.com/reports-intelligence/oman-tourism-surges-as-global-interest-continues-to-rise https://www.savills.com/research\\_articles/255800/379696-0 https://www.savills.com/research\\_articles/255800/376346-0 https://www.omandesignandbuildweek.com/newfront/news/14455 https://www.thebusinessyear.com/article/omans-tourism-sector-in-2024-2025/ https://sandsofwealth.com/blogs/news/oman-real-estate-forecasts https://www.zawya.com/en/economy/gcc/oman-sees-a-big-surge-in-tourists-from-europe-fxnahhwy

Autor
Mariusz Cieślukowski
CEO / FOUNDER
Co-founder of PlanoGroup and the person responsible for the development of the entire group. He built a brand based on quality, trust, and effectiveness, developing it in the Spanish market and subsequently expanding operations to further investment destinations. Today, he is developing PlanoGroup - a project that responds to the needs of clients who are looking not only for real estate but also for new opportunities for living, investment, and relocation. He specializes in trend analysis and building investment strategies in foreign markets - including Spain, Oman, and emerging locations such as Montenegro.